First Chapters -
Logo Animation
Skills
Animation
Visual
The Ask
Create a logo animation sizzle for video intros and outros.
Project Date
Summer 2021
Timeline
1 Week
Creative Input
A fellow designer and art director created this logo and branding for the First Chapters preschool.
The logo already has motion lines as part of the lockup so it was fairly easy to imagine and bring to life.
The logo already has motion lines as part of the lockup so it was fairly easy to imagine and bring to life.
SFX
One other input was to bring in pages turning somehow for the name "First Chapters". To accomodate I layered in a page turn sfx in. I couldn't find good humming bird sfx but I remembered I had Merlin Bird ID app recordings of Anna's hummingbirds when I visited San Diego that I also layered in to the background.
Final Animation
My Conclusions
My fellow coworkers created some stunning branding and a beautiful playful logo. I'm glad I was able to bring my expertise to the project and bring it to life through animation.