Hologic -
Breast Cancer Awareness Month

Building on campaign assets from previous years, I developed a suite of animated and static creative for social media, digital advertising, and internal communications. Early concepts explored bold typographic motion and leveraged learnings from prior campaign performance, incorporating more approachable and conversational messaging to better connect with audiences.

My role included refreshing existing animation systems, updating legacy video content, and creating new social assets that extended the campaign across multiple touchpoints. Deliverables included paid and organic social content, healthcare provider communications, awareness graphics, podcast promotional assets, and motion design for the campaign's "Bust the Myth" initiative.

As part of the campaign launch, Hologic participated in the Nasdaq opening bell ceremony during Breast Cancer Awareness Month. I designed and animated the digital content displayed on the Nasdaq Tower in Times Square, creating a high-visibility moment that helped amplify the campaign's message.

This project challenged me to work within an established creative system while finding opportunities to introduce fresh energy and new visual ideas. Balancing existing brand equity with the need for a campaign refresh required thoughtful iteration and collaboration.

The experience strengthened my ability to evolve creative work rather than start from scratch a valuable skill when working on long-running campaigns with recognizable visual identities.