Hologic -
Continuum of Care

Through abstract animation and uplifting storytelling, the piece creates emotional moments that inspire healthcare partners to champion better breast health and support women throughout every stage of their journey.

To extend the campaign's reach and lifespan, three additional cutdowns were developed for paid LinkedIn placements.

This project pushed me outside my comfort zone as my first major solo assignment at a new agency. The challenge grew when the client returned with substantial storyboard revisions, requiring a thoughtful reevaluation of the creative approach.

This experience strengthened my confidence as a designer and reinforced the value of trusting my creative process and has continued to shape how I approach projects today.