Hologic -
Continuum of Care

The abstract animation alongside inspiring copy creates emotional moments to rallying our partners to take a stand for better breast health; to be with women every step of the way.

To boost the longevity of the creative, 3 cut downs were also created as paid ads on Linkedin.

This process was intimidating as this was my first big solo project at a new agency. Even more so when the client came back with huge storyboard revisions.
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Overall I was pleased with the result and was given confidence in my own skills that I brought with me to future projects.